JetBlue Announces “Deal of the Year” in Bid to Steal All of Virgin’s Passengers
If you’re a Virgin America frequent flyer, you’re no doubt up to date on the company’s turmoil over the last few months.
After months of speculation, Alaska Airlines bought Virgin America, becoming the country’s fifth-biggest airline and setting off alarm bells in the sensitive hearts of VA fans, who no doubt feared a wholesale reduction of their airline’s many amenities. Even the airline’s founder shared those concerns: “The prospect of losing Virgin’s cool factor appears to have worried Richard Branson,” reported the New York Times.
That unease has created opportunities for other airlines — notably JetBlue, which similarly trades on a “cool airline” aesthetic. After failing earlier this year to acquire the competitor itself, they’re now doing their best to acquire its passengers with a campaign called #goforthwithjetblue.
The offer, which one industry expert called “the deal of the year,” will allow anxious Virgin America flyers to trade their VA Elevate miles for JetBlue points. The best part is that they’ll even significantly round up: Got 5001 Elevate points? That’ll translate to 10,000 in your new JetBlue account, essentially a double-your-money prospect.
Consider us seduced.
Image via JetBlue Facebook
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