We like clothing with a story.
Sometimes, the story is your own. Billy Reid’s favorite article of clothing, for instance, is an old grey sweatshirt onto which he sewed three twill letters — “LSU.” Other times, though, the best story belongs to the brand. You’re just happy to be along for the ride.
That’s the case with Vetra, French makers of heritage workwear. The company was originally started by talented craftsman Edouard Beerens in 1929. Heavily recruited by both the French Army and the Nazis during WWII to design military uniforms, Beerens destroyed his machines and fled to another part of the country, eventually setting up shop to sew uniforms for La Résistance.
After the war, the business began anew, and Beeren’s progeny turned Vetra into the Parisian powerhouse of quality and comfort it’s known for today. Lucky for all of us, the company is now stocked on Huckberry, so it’s possible to order the brand’s trademark cotton-linen jackets and pants without having to use Google Translate or pay international shipping costs.
Huckberry only carries three jackets and one pant, in a total of four different colors, but that’s honestly all you need. These wares are expensive, so you’re not assembling an outfit here. Pick up the Chore Coat (a 100-year-old silhouette in 100% cotton twill) to pair with jeans and light boots or the Herringbone Pant (a midweight pant made with a cotton/linen blend) to pair with espadrilles and a short sleeve polo.
Comfy’s always comfy. But comfy with a backstory is something else entirely.
Chore Coat
Herringbone Pants
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