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Black Friday’s coming. A couple of rules:
1. Never go to an actual, physical store, and certainly not at 4 a.m.
2. Get online early. Technically, you’ll find better deals on Thanksgiving day (or earlier).
3. And bookmark this, our annual guide to Black Friday and Cyber Monday, a collection of 50+ brands and web shops we champion, plus a few select deals too good to pass up. (And because we love you, we’ll be updating it constantly through next Monday.)

Start now, and you’ll have your shopping done before the family’s first fight.

These sites are constantly updating and offering new deals each day across different categories. Their Black Friday landing pages are below — check out our daily Kind of a Big Deal feature for individual picks.

Best Buy

* = Any deal that we consider truly exceptional

(Cole Haan)

*Amazon: Two deals that caught our eyes: save $60 on Ring Video Doorbell 2 ($139) and add the new version of Echo Dot for free. And save $100 on Toshiba 50“ 4K Ultra HD Smart TV – Fire TV Edition (now just $299.99).

Billy Reid: Wednesday to Sunday, take 20% off purchases over $250, 30% off $500 and 40% off $1,000. On Cyber Monday, select items will be 50% off.

BioLite: Up to 35% off, no code necessary (11/22 – 11/26)

Bombas: 20% off sitewide through Monday.

BombfellThrough Monday, first-time clients get $50 off their first purchase to the men’s style subscription service.

*Bonnaroo: Yep, the music festival. Pre-sale tickets go on sale at noon on Friday, offering layaway payment plans, $45 GA tix and $25 back on tickets purchased through PayPal during this Black Friday sale.

American Trench: Everything — socks, gloves, hats, scarves, parkas, boots, trench coats (natch) and more — is 15% off with code BFCM Wednesday (11/21) through Monday.

Bonobos: It’s currently 25% off an order of $150 or 30% off an order of $250 (offer available in stores and online) through Sunday with code DEALWEEK. Starting Monday, it’s 35% off sitewide with code MONDAY.

CheapCaribbean: The travel agency is offering up to 70% off their projected top five destinations for 2019: Dominican Republic, Jamaica, Bahamas, Los Cabos and Cancun/Riviera Maya.

Cole Haan: It’s 30-50% off everything through Saturday, and 50% off everything and an extra 10% off with the code CYBER Sunday and Monday.

Commonwealth Proper: Take 25% off anything black from their collection of American-made menswear (we like this) with code BF25, Friday through Monday.

CorridorIt’s 20% off the brand’s “New American Sportswear” (men’s and women’s) with code BLACKFRIDAY from Friday through Monday.

Crane & Canopy: It’s 20% off bedding, sheets and home décor using code CHEER (11/23 – 11/25)

Deskview: The window-mountable standing desk we dig is 30% off during Black Friday.

DJI: Take up to 34% off an array of best-selling drones.

East Dane: Up to 25% off full-price items and up to 60% off sale items (11/20-11/25)

Food52: From Wednesday through Sunday, it’s 20% off $100 with the code EXTRAHELPING. On Cyber Monday, it’s 20% off everything with the code YAYMONDAY.

Fourlaps: Through Wednesday, it’s 15-25% depending on how much you spend, with surprise deals announced at 12:01 a.m. on both Black Friday and Cyber Monday.


*Freeman Sporting ClubThe code GOBBLEGOBBLE will get you 30% off all inventory. Sale runs from Friday at 12 AM-Monday at midnight.

Greats: Friday through Monday it’s 25% with the code HOLIDAZE.

Grovemade: Friday through Sunday, it’s 20% off everyday carry products. Monday and Tuesday, it’s 20% off their desk collections.

Huawei: The MateBook X Pro (i7 only) is $150 off. Assorted MediaPads, Mate SE phones and Watch 2 wearable are also on sale through Amazon, Newegg and Walmart.

*HuckberryIt’s 15-60% off an array of products starting now through Monday.

Hurtigruten Cruises: Book a 12-day Icelandic cruise for select 2019 dates before November 30th and Hurtigruten will pick up the tab for your airfare.

*Indochino: The custom suiting site already started their Black Friday sale, with deals up to 70% with the code BLKFRI.

Read the full guide at InsideHook.com.