If You Buy One Beanie, Make Damn Sure It’s This One

These Danish menswear mavens do it best

Please note: If you buy through the links in this article, we may earn a small share of the profits.

So you need a new beanie. We can help. 

As a grown, self-respecting adult who most likely commutes to work each day to earn paychecks, you’ll want to avoid: A) sports team beanies (save it for Sunday), B) beanies with top poms (save it for the slopes) and C) beanies designed to hang out above the ears (save it for the coffee shop). 

You need a cap that’s muted and confident. Something that leaves unnecessary embellishments at the door, while keeping that dome of yours nice and toasty. Our verdict? Pick up the Norse Beanie by Norse Projects

Norse Projects is a 10-year-old, Copenhagen-based clothing label that specializes in simple, functional pieces with sleek silhouettes. And this rib knit beanie, constructed from 100% pure merino wool, is your new everyday gamer, a hat that’ll handle the chilliest of commutes, while pairing well with your nicest work outfits.  

Choose from a ton of color options — Charcoal, Dark NavyBlackWhite — and snag yours before it gets too nippy out there. 

BUY HERE: $75

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.