Supply and Demand
Winter clothing presents a problem:
Wear too little, you’re cold. Wear too much, you’re suddenly swaddled in a cocoon of damp fleece and back sweat.
Here to solve that problem: Ministry of Supply, a cadre of MIT engineers who just teamed up with the former design director of Brooks Brothers, taking orders now.
- Aero: Lightweight slacks with enhanced ventilation; perfect for the dressy bike commuter.
- Atmos: Moisture-wicking undershirts with variable ventilation panels.
- Atlas: Colorful athletic socks, made in part from carbonized coffee.
We had our NY editor put ‘em through a commuting and exercise workout for a week. His findings:
“The amount of stretch in the [Aero] was ideal. Great mobility. And I actually boxed in the [Atmos] shirt. It totally wicked away sweat. Amazed at how fast the shirt dried, too.”
Science. Making your wardrobe better since now.
Nota bene: Use the code IHATLAS13 to get a free pair of Atlas socks with your next order.