How Facebook Grouped You During the Election for Ad Targeting
Are you ‘Small Town America’ or a ‘Post Grad Nest Builder’?
Facebook placed its users into 14 different “segments” based on their different political ideologies so they could be more effectively targeted by advertisers during the 2016 election, according to a sales pitch obtained by BuzzFeed News.
— Michael Hendrix (@michael_hendrix) October 30, 2017
“We typically help marketers across all verticals understand audiences this way, and we briefly used this framework to help inform how a small number of marketers built their campaigns,” a Facebook spokesperson told BuzzFeed News. The spokesperson said these verticals have since been removed as part of a ”regular refresh” and aren’t available anymore.
But BuzzFeed News points out that these segments could’ve served as a “blueprint” for anyone looking to sow further divides in the country; this report comes after Facebook is slated to admit to Congress that more than half of its American users may have seen content from accounts linked to Russian pages.
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