News & Opinion | July 11, 2012 9:00 am

Club TED

By The Editors

“The more that you read, the more things you will know,” said Dr. Seuss, who also philosophized under the name Theophrastus, which is a thing you’d know if you read more.

So edify yourself, but do it quickly, by reading the conveniently brief books in the TED Books app, just now available.

[callout] … iPhone/iPad books designed to be read in under an hour [/callout]

An iPhone/iPad app that publishes items “shorter than a novel, but longer than an article,” TED Books is an offshoot of the wildly/geekishly popular TEDTalks, the academic conference where cultural luminaries (e.g., Arthur Benjamin, Sir Ken Robinson, many more) deliver mind-expanding speeches on tech, entertainment and design in 18 minutes or less.

TED Books works just as succinctly — each book is designed to be read in under an hour. In those sixty minutes, you’ll learn about topics including a possible cure for cancer, how to grow cities like cells via synthetic biology, and even (in an upcoming title) a hypothetical way to double the human lifespan.

Each TED Book features a bevy of embedded multimedia (music, video, photos) unavailable on normal eBook readers. Each title is available separately for $2.99; or, you can subscribe for three months and get six books (with access to previously released tomes) for $14.99.

So the more you read, the more dollar things you will save.