Taylor Swift has shed her old skin, obliterating her social media presence and re-branding herself as stone-faced and fanged, ready for karma to strike her enemies in “Look What You Made Me Do,” the lead single from Swift’s sixth studio album, “Reputation.” Telling fans the old Taylor “can’t come to the phone right now,” Swift’s lyric video for the single reclaims the symbolism of the snake, which was used in the form of a digital icon to plague Swift’s online accounts following a public feud with Kim Kardashian and her husband, Kanye West.
The full music video will premiere this Sunday at MTV’s Video Music Awards, with a tease for it posted to Swift’s Twitter account late Thursday night. Take a look at the teaser, then listen to the new single above.
“Reputation” will be available on Nov. 10.
Official #LWYMMDvideo world premiere.
Sunday 8/27 at the @vmas pic.twitter.com/tjAxr8qdsY— Taylor Swift (@taylorswift13) August 25, 2017
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