Zegna Embraces the Unexplored in Mountaineering-Inspired Activewear Capsule
Braving the slopes just got a little more luxe
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Typically, the association of “Zegna” and “suit up” evokes images of luxurious bespoke tailoring, but in their newest capsule, part of the “Our Road, Beyond Boundaries” campaign, the Italian design house is swapping the double-breasted suits for ultra-technical activewear, carefully crafted with mountaineering and winter sports in mind. The multi-piece capsule features apparel, accessories and footwear, and releases in conjunction with the Zegna logo, part of a broader rebrand under Artistic Director Alessandro Sartori.
The capsule, which dropped December 3 and can be found at Zegna, as well as select wholesalers, is postmarked with Zegna orange and black, and applies the principles of bespoke craftsmanship to performance-driven pieces like Half-Zip Mock Neck Sweatshirt and 2-Layered Wool Technical Sweatpant. Putting sustainable and natural materials first, the collection utilizes the like of Zegna’s “Techmerino” technology for a warm, weatherproof and ultra-luxe end product.
Also of note are the collaborations featured in the Outdoors Capsule: not one, but four different brands have contributed iconic styles from their archives, spanning hikers, winter sports gear and more. La Sportiva, Zia, Kask and Sigg have each offered a signature item remade in Zegna fashion, like the La Zenga TX Top Mountain Boots, and Zai High-Performance Skis.
Zegna isn’t the only luxury outfitter to have released snow sport-inspired technical collections this season; Jil Sander and Arc’teryx teamed up for a similar ski collection last month. Clearly, the gorp-ification of fashion has far-reaching fingers. You can shop the collection below, or check out Zegna to learn more about the “Our Road, Beyond Boundaries” Campaign at the fashion house’s website.
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