Mr. Porter’s First Menswear Line Plays Nothing but the Classics

If there’s anyone who knows menswear in 2017, it’s Mr. Porter.

With its smart mix of sharply curated menswear brands and shoppable editorial, the online retailer has been a destination for fashion-savvy gents around the globe since 2010. And while the site has certainly done its part in keeping men dapper over the years, it has always stopped short at offering its own goods. That all changes today with the launch of Mr. P — Mr. Porter’s first ever in-house clothing label.

Combining industry experience and customer insight, Mr. Porter’s first collection is essentially Menswear 101: a starter kit for the handsome man’s closet. The line comprises staples every dude should own, from no-frills oxfords to cable-knit sweaters. Here are five of our favorite pieces.

Selvedge Cotton-Chambray Shirt
A simple chambray shirt, if only for your new odd-jobs-around-the-house uniform. BUY IT HERE

Wool-Blend Sweater
Two distinct weaves gives this sweater a distinct look. BUY IT HERE

Houndstooth Virgin Wool Coat
It’s not everyday a man needs a wool coat, but when he does, he should go bold. BUY IT HERE

Ribbed Merino Wool Zip-Up Sweater
The perfect layer for dads everywhere. BUY IT HERE

Cable-Knit Merino Wool and Cashmere-Blend Sweater
A classic fisherman’s sweater in a modern, eye-catching cobalt blue. BUY IT HERE