Be Kind

By The Editors
November 20, 2013 9:00 am

Eyewear is to men what party dresses are to women.

In other words, woe to the fella who shows up at the wrap party wearing the same Warby Parkers as that other guy.

Saving you from bespectacled embarrassment: DAVID KIND, the new Venice Beach optics concern that peddles custom frames for your smiling little punum.

Sign up via Facebook and a former Fred Segal stylist (who also gussied the Governator) will flip through your pics and send you six pairs in a handsome cork case with built-in mirror.



You indicate which you want, then give feedback so the stylist can pinpoint your style and size.

Your prescription is filled and returned within a week.



DAVID KIND’s founder comes from Oliver Peoples and he’s brought with him a love of quality details.

We’re talking optics made with Trivex lenses, which are custom-built and finished with polished edges so the prescription extends over the entire surface.



And he uses sturdy, Italian acetate hinges, with art-deco motifs embossed on the bridge and temples.

See you at the party.

Nota bene: DAVID KIND has a dedicated page for gifting, and sends a handsome cork case with an elegant card for your giftee to open.

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