YETI Just Released a New Collection That's Going to Brighten Your Summer
Give us all the neon
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YETI is hooking it up this summer.
In case you missed it, the brand is revamping its Rambler line, which includes a double-wall vacuum-insulated “Colster” koozies, now available in sizes that will accommodate our White Claws and tallboys. But while we wait for the new line to drop this spring, YETI has just added a bold new color option, available across the Rambler line — and it’s gonna look damn good on the beach.
Introducing the new Chartreuse collection — a line of all our favorite Rambler products now in a bright neon green. The color is inspired by the “vibrant, eye-catching green found on the taro farms of Hawaii.” A staple food of Hawaiian cuisine, Taro is a tropical plant grown primarily for its edible corms, and its bright green leaves are used for cooking and serving. And now the color will be used to serve up some ice-cold beverages now and in the hotter months to come.
In addition to the Chartreuse collection, YETI also brought back fan-favorite color Coral, another bold, summery color you can get in drinkware, coolers and dog bowls. Both colors will also be available in the new Colsters.
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