Spend $50 at Huckberry, You Might Win a $14,000 Rolex

Huckberry’s pulling out all the stops this week, and today kicks off the online shop’s third annual “Grail Gift Giveaway.” Shoppers who spend more than $50 on any assortment of gear and products today are eligible to win the first of Huckberry’s two “ultimate gift wishlist” items.

This time around, it’s a 1967 Rolex GMT 1675. The one with the iconic “Pepsi dial,” which was originally designed for Pan AM pilots in the late 1950s. It remained in production until 1980 (one of the longest runs ever for a Rolex watch) during which time the blue-and-red bezel found its way onto the wrists of Tom Selleck, Sylvester Stallone, and Marlon Brando, before being re-introduced in recent years.

To stand a chance at winning this far more desirable vintage version, you’ll need to drop $50 at Huckberry immediately. We rounded up some worthy items for you below. Keep ’em, gift ’em, whatever; it’s Huckberry-approved so you know it’s good, and it gives you a chance to win the Rolex, which is valued at $14,000.

Once you’ve made your purchase, follow Huckberry on Instagram. The winner will be announced this Friday. Oh, and in case you don’t win — you can always head elsewhere on the internet and pick one up for yourself. It’s just going to cost you over $10,000 more, at the least.