Kind of a Big Deal: January 31st

Welcome to Kind of a Big Deal, a daily roundup of great sales on the brands and items you love (tech, shoes, style, travel, etc.), as well as great new products. Please note: Deals are subject to change at the whim of the merchants mentioned.

REI Garage
These temporary markdowns on tents, packs, shoes and clothes are around 70%. That said, quantities and sizes are extremely limited.

Crushing It
Gary V’s latest — on personal brands, building your business and using social media to, well, crush it — is a must-read for budding entrepreneurs. New this week, Amazon has it for 40% off.

Izola Hosting Sale
The home goods purveyors are offering 25% off hosting products (think barware, serving materials and candles) with code SUPERBOWL. Get some nice candles to cover up that beer and wing smell, guy.

A few more sales of note:

• Evernote: Wanna stay really organized? Evernote Premium is 40% off through today.
• Gap: Up to 50% off almost everything, then tack on an extra 20% off with the code FRESHSTYLE
• Olivers: Use the code FROMLA to save 15% off sitewide at this athletic apparel company (the code also works for several LA-based brands)
• Rockport: 40% off boots and free shipping on all orders with the code BOOTUP

Nota bene: If you buy through these links, InsideHook may earn a small share of the profits on some items