Prime Day

Amazon’s Prime Day is supposed to be Black Friday in July.

Take that in both good and bad ways. Yes, last year’s Prime Day was Amazon’s biggest sales day ever. But according to the tech site The Wirecutter, only 64 of the nearly 8000 deals it scanned on Prime Day were actually a good deal.

Add in that there’s a new deal about every five minutes and several thousand deals to sift through, and, well, you’d be forgiven for skipping the whole thing.

But there are deals to be had! And it’s easier than ever to track what you want. Take our advice below.

When does Prime Day start? Prime Day is 30 hours of deals, beginning 9 p.m. ET on Monday (and 7 p.m. for voice shopping deals via Alexa, where you can also get a $10 credit for ordering $20 or more)

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Where do I find the deals? There’s a dedicated page — go here

There are thousands of deals. Can you narrow this down a bit? We say, start looking now and click “Watch This Deal” on any product in Prime Day Deals you like. Install Amazon Assistant on Chrome and have the plug-in watch deals for you. Scan Amazon’s “Spotlight Deals” for particularly deep discounts of well-known products. And use the Amazon app and drag items to your list to see if they’re eligible for a Prime Day deal.

Is there somebody monitoring these deals? As we noted, The Wirecutter is posting the best savings to their Deals page, their Twitter account and Daily Deals newsletter.

What’s a good deal I can get now? Already on sale, Amazon’s own products and services — Music Unlimited for 99 cents for four months of music streaming, 40% off six months of Audible and Kindle Unlimited memberships, etc. And Amazon’s Echo smart speaker will be $90 during Prime Day, half its usual price.

What if I’m too late in finding a deal? Join a waitlist for the product. If somebody has an item you like in their cart and decides not to buy, you could get lucky.

So, seriously, what are a few products you’d recommend? Watch the 70% off or more page, which seems to have some great deals starting early: A fast USB wall charger for $15 (normally $60), Bluetooth speakers at $50 (normally $170), Moscow Mule copper mugs at $45 (versus $150), etc.