By Will Levith / March 8, 2017

Patriots Star Tom Brady Launches Meal Kit Service So You Can Eat Like a Super Bowl MVP

Now You Can Eat What Tom Brady Does for $78 Per Week
Tom Brady No. 12 of the New England Patriots celebrates with the Super Bowl Trophy while being interviewed by Broadcaster Terry Bradshaw following Super Bowl 51 against the Atlanta Falcons at NRG Stadium on February 5, 2017 in Houston, Texas. (Michael Zagaris/Getty Images)
Now You Can Eat What Tom Brady Does for $78 Per Week
Tom Brady of the New England Patriots in action against the Atlanta Falcons during Super Bowl 51s. (Ronald Martinez/Getty Images)


Super Bowl champ Tom Brady attributes much of his success to his preoccupation with health. His diet of veggies, whole grains, and lean meats made headlines around the big game—and so did the fact that he fed his kids a similarly spartan one.

The Patriots QB has now huddled with the vegan subscription meal kit company Purple Carrot to create Tom Brady–branded, “TB12 Performance Meals,” according to Food & Wine

Available only in limited quantities, the pre-packaged vegan meals cost $78/week (or $13/day), and feature plates like white lentil risotto with winter roasted vegetables, Meyer lemon, and cashew gremolata (a type of dressing); and crispy turnip cakes with quinoa tabbouleh and za’atar yogurt.

The company has sweetened the deal by throwing in memorabilia and premium merchandise giveaways for fans who pre-order the meals. And while there’s no word on whether eating them guarantees you a Super Bowl ring or a super-model wife, Brady is quoted on the company’s site as saying, “Eating meals like these is what has helped me stay at the top of my game.”

Listen to Brady discussing his diet in a press conference below.