Food & Drink | February 24, 2017 9:00 am

The Science Behind the First Beer Designed Specifically for Plane Drinking

There's a reason other plane beers taste so flat

Cracking open a cold beer while doing 570 MPH at 35,000 feet is easy.

Having the brew taste as good as it would back down on ground level, though, is hard.

That’s what inspired Hong Kong-based airline Cathay Pacific to create a beer that’s specially brewed to be guzzled in a pressurized cabin environment high above the surface of the Earth. Betsy Beer (not to be confused with Betsy Beers) was crafted with a wheat base to combat bitterness, vitamin B for restorative properties, and 10% more carbonation than standard beers to improve its mouthfeel at high altitude.

Plane Beer (3 images)

“We are constantly looking for innovative and meaningful ways to enhance the travel experience for our customers,” said Julian Lyden of Cathay Pacific. “Betsy Beer is a great example of this. A beautifully crafted product designed purely with the traveler, and beer lover, in mind.”

Debuting on flights between Hong Kong and the UK, Betsy will be available for a limited time.

Drink, uh, up. Heh.