A worker watches as boxed merchandise moves along a conveyor belt to a waiting truck for delivery at the Amazon.com Phoenix Fulfillment Center in Goodyear, Arizona, U.S., on Monday, Nov. 16, 2009. Seattle-based Amazon.com, which started as a book seller, has expanded to products such as food and motor parts as it tries to become a general merchandiser. (Joshua Lott/Bloomberg via Getty Images)
A worker watches as boxed merchandise moves along a conveyor belt to a waiting truck for delivery at the Amazon.com Phoenix Fulfillment Center in Goodyear, Arizona, U.S., on Monday, Nov. 16, 2009. Seattle-based Amazon.com, which started as a book seller, has expanded to products such as food and motor parts as it tries to become a general merchandiser. (Joshua Lott/Bloomberg via Getty Images)
By Matthew Reitman / July 10, 2017 10:11 am

The next Cyber Monday isn’t in November… and it isn’t on a Monday.

Amazon’s sales holiday, known as Prime Day, starts on July 11. There’s a lot to unpack, including a few deals are being offered already, but here is a guide to the discount spree unleashed by the e-commerce site.

For starters, the sales are exclusively offered to Prime members but the membership may not be worth it just for the Prime Day deals alone. The real value lies in the regular features of free two-day shipping and streaming services like Amazon Prime video, TechCrunch reports. Those eager for a deal can opt into a 30-day free trial before purchasing the $100 membership.

As for the holiday itself, there’s less to celebrate.

Of the thousands of one-day-only discounts on Prime Day, few will save customers money. Many items are actually less expensive at other parts of the year. Seemingly great values might be a ploy for manufacturers to get rid of old models. According to The Wirecutter, 64 out of 7,950 discounts review last year were a good deal.

Amazon has already offered deals for its Prime-associated offerings, like its Music Unlimited service for $1 for 4 months. Owners of Echo devices can get already get $10 back just use them for voice-ordering select items.