Your correspondents at InsideHook spend a lot of time writing about menswear.
So we thought we’d go ahead and make some.
Introducing #THEHOOKUP, our first ever collection of spring and summer duds, on sale now.
#THEHOOKUP is an ongoing series of collaborations with the most exciting menswear designers in the business.
For the first collection, we booked a partnership with Chicago’s Stock Mfg Co. They’re a handsome outfit that makes American menswear staples with unexpected bits of color and punch.
Together, we’re releasing:
The Eli: A tailored button-down with flecks of color
The Walker: A tailored baby blue button-down with an anchor pattern
The Bryant: A twill work shirt
And the Brody: An unlined lightweight trench with contrast collar and pockets — perfect for keeping your swagger up during a spring rain
But you might want to start shopping quickly — supplies are very, very limited.
So enjoy. And here’s to the summer of #THEHOOKUP.
See you out there,
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