Helluva time these past few days.
Last week, Motorola unveiled the Moto 360 from the depths of Merch Mart.
This week, those techie bellwethers in Cupertino announced a little something called the Apple Watch.
It’s the kinda’ hubbub that makes a man yearn for simpler time(s).
Like this: Swatch’s Sistem51, just now available in Chicago.
It may not look it at first glance, but the Sistem51 is covet-worthy for three simple reasons:
1. It’s a self-winding mechanical with only 51 parts anchored by a single screw.
2. Reasonably priced. Low cost, high design.
3. It’s a radical milestone in watchmaking. The watch is assembled by robots. Yes, robots. Untouched by human hands during the entire manufacturing process.
What’s that all mean? Dogged Swiss precision, baby — a 100% Swiss-made marvel that strikes a fine balance between design and engineering.
The result: a one-of-kind ticker even the nerdiest watch heads can get behind.
It’s available in four colorways and has an open back for admiring the movement of the crank.
Altogether, a very smartly built timepiece.
And that’s enough to please us.
This article was featured in the InsideHook Chicago newsletter. Sign up now for more from the Windy City.
