Alfred Lane
By The Editors / February 18, 2014 9:00 am

“Take it easy,” Woody Guthrie once said, “but take it.”

Good advice for life.

And good advice for cologne, which men have a tendency to over-apply.

So keep it light and natural with the “solid” colognes from Chicago’s very own Alfred Lane, selling online now.

Unlike spritz-ons, solid fragrances are easier to travel with. They last longer. And there’s less chance of fumigating passersby with your over-eager redolence.

Alfred Lane’s made-in-Chicago scents forgo artificial chemicals for an all-natural blend of beeswax, shea butter and jojoba oil.

Our favorite: the leather and tobacco Bravado. But there’s also the spicy sweet Vanguard and the woodsy bright Brio. Each scent is hand-poured into a handsome, inconspicuous tin.

As for how to apply: solid colognes naturally pack less punch. This is a good thing. A small dab on the pulse points  the wrists, neck and back of the ears  is all you need.

And all she’ll want.