Earn more. Save more. Invest better.
Mantra of men with little time and money to spend.
But if you think you should be literally investing in time — i.e., the Swiss kind — you need to think again. Time Money recently offered up an explanation for the murky waters of high-end watch investments, from where aspiring horophiles should start their collections to how they can best position themselves to generate a respectable ROI.
Answer: Rolexes.
Which might sound a self-evident. But the number-one name in luxury tickers has demonstrated time and again that they hold value extremely well in a highly unpredictable market. Paul Altieri, CEO of vintage Rolex dealer Bob’s Watches, tells Time: “In general, the watches that have done the best over time have been the sport watches: The GMT, the Submariner, and the Daytona.”
But the universal reason to go big on a timepiece?
Enjoyment for yourself. Not return on investment.
Time to start saving.
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