At 15,780 feet, Mont Blanc is the tallest mountain in Europe and also the most deadly, with some estimates putting the death toll as high as 100 mountaineers per year. On August 26th, Filippo Colnaghi, CEO of Italian menswear brand Traiano, avoided becoming one of those fatalities — in a suit.
Colnaghi was there to show off Traiano’s four-way stretching fabric, which his double-breasted blazer, dress shirt and trousers all featured. The stunt (as well as the dud) are all part of Traiano’s masterplan: crafting a line of formalwear that rides like your favorite gym gear.
Wrinkle-free, breathable and comfy, Traiano’s fabrics are digitally printed to emulate a standard textile weave. They’re nearly impossible to distinguish from natural textiles by sight alone. In addition to the blazer, shirt and pants Colnaghi wore, they also produce vests and outerwear.
The idea for Traiano came to Colnaghi while he was on a plane and noticed how uncomfortable and creased his suit was becoming. Unable to find “something that was as easy as a track suit, yet elegant,” he took matters into his own hands.
“I decided to channel my family’s know-how of technical sports fabrics to create [what I wanted],” Colnaghi tells us. “A suit so comfortable you could sleep in and wake up without a wrinkle or a trip to the dry-cleaners. Problem solved.”
Prices for the pieces vary (pants about $250, blazers $700, shirts $225) but they’re all tailored to a high enough standard that you can literally climb a mountain, even a deadly one, in them and Saks has ’em for sale.
Avere un sapore: get a taste.
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