Dubai Is Putting First-Class Cabins in Movie Theaters Because They Can

File under joys we'll never know

By Evan Bleier

Share This

10 January 2017

The next time you’re the Persian Gulf, you better leave time to take in a film.

Thanks to a partnership with Novo Cinema, Qatar Airways will be bringing its legendary first class cabin service to movie theaters across Qatar, Bahrain and the United Arab Emirates.

Qatar — which already offers passengers more than 3,000 in-flight entertainment options (you listening, Virgin?) — will provide moviegoers at select Novo Cinema locations with a “seven-star” experience featuring valet parking, gourmet food, reclining leather seats and access to a luxury lounge.

Novo Cinema customers will be able to place food orders or summon a butler during screenings using an iPad at their recliner and, once the movie is over, depart through a private entrance.

And just like that, IMAX lost its magic.

Share This