Goodsmellas

By The Editors
February 18, 2014 9:00 am

“Take it easy,” Woody Guthrie once said, “but take it.”

Good advice for life.

And good advice for cologne, which men have a tendency to over-apply.

So keep it light and natural with the “solid” colognes from Chicago’s very own Alfred Lane, selling online now.

Unlike spritz-ons, solid fragrances are easier to travel with. They last longer. And there’s less chance of fumigating passersby with your over-eager redolence.

Alfred Lane’s made-in-Chicago scents forgo artificial chemicals for an all-natural blend of beeswax, shea butter and jojoba oil.

Our favorite: the leather and tobacco Bravado. But there’s also the spicy sweet Vanguard and the woodsy bright Brio. Each scent is hand-poured into a handsome, inconspicuous tin.

As for how to apply: solid colognes naturally pack less punch. This is a good thing. A small dab on the pulse points  the wrists, neck and back of the ears  is all you need.

And all she’ll want.

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.