Careers

Like Winston Zeddemore once said, we have the tools, we have the talent. We also have the job openings. Those openings are below — and they’re all just as rewarding, if not more, as saving the world from a pantless marshmallow sailor.

About InsideHook

InsideHook is the leading digital lifestyle platform for accomplished and adventurous men. Our editors discover and recommend unique experiences and products to inspire men to live life to the fullest.

InsideHook is an innovator in branded entertainment, providing native solutions, custom content and video, event activation and other innovative programs for premium and luxury men’s lifestyle brands. In fact, InsideHook was just ranked the #1 best website for gentlemen by Business Insider.

Open Positions

 

DIRECTOR OF AUDIENCE DEVELOPMENT (New York, NY)
InsideHook, the essential digital media brand for adventurous and discerning men, is seeking a Director of Audience Development to lead audience and traffic growth across web, social and email. This is a key strategy role that focuses on understanding opportunities for growth in audience and engagement across multiple native and distributed platforms. The person in this role will be responsible for helping shape our distribution and company strategy. This person must understand how audiences consume content across platforms, and help develop a strategy to identify and grow new potential audiences within our demographic across social and web.

We are seeking someone with an extreme focus on intelligent execution in driving distribution. Must have data driven and strong analytical background and a passion for driving results. Must be a savvy grower & acquirer of audience through organic & paid tactics. The position reports directly to the COO, and involves taking on a variety of traditional (syndication, partnerships, programming calendar optimizations, SEO, paid optimization) and non-traditional growth marketing tactics (custom tools, pioneering new social platforms) in the name of quickly scaling a lifestyle brand designed for busy, successful men. The love of quality content is a must.

Responsibilities:

  • Scale web traffic via syndication partnerships, social, search and partner and content marketing initiatives.
  • Lead email acquisition programs to drive the growth of InsideHook email editions
  • Manage, mentor and develop the marketing team
  • Develop growth strategy across all social platforms, with a focus on helping to create shareable content and grow engaged followers
  • Execute creative testing and direct response caliber optimization tactics in advertising
  • Design and develop research about our audience
  • Develop reporting and presentations for internal and external stakeholders
  • Manage budget, placement and analysis of all paid channels for acquisition and audience development campaigns, including CPA, CPC, and CPM buying methods
  • Execute all media buys with the most prudent of costs
  • Lead analytical projects designed to understand the key behaviors that drive user acquisition, retention and engagement
  • Candidate will be an integral part of senior management meetings, representing the marketing department
  • Design and execute plans for growth through various platforms
  • Utilize sophisticated analytics tools to form actionable insights from data
  • Identify trends and deliver real-time insights to our newsroom
  • Think outside the box to build a must-follow experience on emerging platforms
  • Oversee collection of business intelligence through selection and design of analytics tools
  • Find opportunities for growth by analyzing both internal and external data sources
  • Present actionable insights to improve our editorial, distribution and product performance
  • Own KPIs, metrics and models for growth

Qualifications:

  • 3+ years in audience development at a publishing company
  • Well-versed in the art and science of web and mobile audience development, email marketing, direct marketing, including campaign development and performance analyses
  • Strong understanding of how to interpret paid media performance, subscriber retention, lifetime value, content value and remarketing efforts
  • Understanding of Direct Response (DR) campaign delivery to meet performance metrics
  • Strong leadership skills and the proven ability to inspire a team
  • Proven ability as a self-starter who can develop and manage impactful projects
  • Demonstrated prowess in analyzing and interpreting complex data including using advanced Excel
  • Proven ability to manage projects to successful completion, multi-task and work within tight deadlines
  • Excellent interpersonal skills, including extremely strong written and verbal communication skill
  • Creative, independent thinker
  • Ability to stay organized, meet deadlines, and work well under pressure
  • Ability to articulate big ideas and meet ambitious goals
  • Ability to approach any problem with a clear, methodical strategy
  • Ability to analyze numbers quickly and come to the right conclusions with the right questions
  • Fluency in Google Analytics and similar web reporting tools

To apply, please send resume and cover letter to jobs@insidehook.com.

*****

EXECUTIVE EDITOR (New York, NY)
InsideHook, the essential digital media brand for adventurous and discerning men, is looking for an Executive Editor to lead content strategy across all platforms: web, email, video, social, sponsored editorial and events.

The Executive Editor should have a deep understanding of the digital landscape, including but not limited to: excellent curatorial instincts for the InsideHook audience; experience working with brands to create seamless, buzzworthy native content; an appreciation for using data and analytics to inform editorial strategy; and strong writing and editorial skills.

He/she will work with our editorial and design teams to develop an editorial calendar for 2016 and beyond, establish processes and workflows that ensure the editorial team meets all deadlines, and collaborate with our sales, marketing and tech departments to maintain the brand’s integrity and voice across all published materials.

The Executive Editor should bring a unique perspective to our content that both distinguishes and elevates our brand in the men’s lifestyle media space. As an integral part of the InsideHook executive committee, the Executive Editor will play a vital role in the growth and success of the company.

Responsibilities include:

  • Lend a unique editorial vision to all InsideHook content (web, social, video, sponsored)
  • Organize, supervise and participate in the management and development of all InsideHook content
  • Work with editors and designers on the development of the editorial calendar, including the conception and execution of monthly content themes
  • Establish data­driven feedback loops that inform the editorial content direction
  • Work with Managing Editor to establish and enforce deadlines for copy and creative
  • Direct and coordinate the work of freelance writers
  • Establish editorial processes and workflows to ensure the InsideHook product is being served to readers to the best of our abilities
  • Provide analysis to the executive committee to demonstrate progress, adverse trends, and attendant recommendations or conclusions for editorial operations
  • Manage the Editorial Department personnel relative to hiring, performance tracking, promotions and vacation schedules

Qualifications:

  • Bachelor’s degree and a minimum of 4­-6 years experience in an editorial role at a digital media company
  • Passion for and deep knowledge of the digital media landscape
  • Interest in luxury men’s lifestyle brands and media
  • Deep interest in data and analytics that help inform content strategy
  • Unique point of view on how to speak to the InsideHook audience
  • Outstanding communication and analytical, managerial and organizational skills
  • Understanding of all divisions of the business and willingness to work closely with other departments on sales executions and marketing campaigns

To apply:

Send resume, brief cover letter including qualifications and aspirations to editorial@insidehook.com.

*****

ADVERTISING DIRECTOR (New York, NY)
The successful candidate will be a sales leader with an exceptional track record of generating advertising sales combined with a superior understanding of digital strategy, best practices and methodologies. This individual will be a strong manager, team builder and high integrity role model.

The Advertising Director will work with the Head of Sales to manage sales staff and help drive partnerships, sales solutions and advertising experiences for new and repeat clients.

InsideHook’s Advertising Director will also work with the Director of Branded Entertainment to assure a smooth workflow between departments.

Responsibilities:

  • Build comprehensive reporting programs to guide and measure success of sales activities
  • Develop strategies to maximize growth opportunities for the brand
  • Own the digital revenue goal and provide on-going revenue pipeline and forecasting updates to leadership
  • Collaborate with Director of Branded Entertainment and Head of Sales to create and implement sales strategies, packaging and pricing for digital and social media products
  • Manage Digital Sales Director in developing competitive analysis reports and maintaining pipeline docs; updating individual sales goals as necessary
  • Collaborate with Director of Branded Entertainment and Head of Sales to plan and organize client marketing and outreach events

Qualifications:

  • Bachelor’s degree
  • Relevant experience in managing sales professionals
  • Prior digital media sales experience
  • Proven management skills
  • Strategic planning experience
  • Computer literacy/experience with Word, Excel, Database Management
  • Strong work ethic
  • Detail-oriented/Intuitive
  • Excellent communication skills
  • Independence/Tenacity

To apply:

Send resume and brief cover letter including qualifications to adsales@insidehook.com.

*****

ASSOCIATE MARKETING MANAGER (New York, NY)
InsideHook, a digital lifestyle editorial for discerning and adventurous men, is looking for an Associate Marketing Manager to join the Branded Entertainment department. As Associate Marketing Manager you will be empowered to execute programs with key advertisers at InsideHook encompassing branded content, events, and more.

This position will give you significant exposure across all facets of the digital media industry. The ideal candidate is an ambitious, detail-oriented, self-starter, with a willingness to learn quickly across all aspects of the business. We are looking for a core member of the InsideHook team who will grow their role at profitable, successful start-up.

If you’re interested in learning the ins and outs of operating a digital media publication, including executing advertising and integrated content campaigns (media, videos, events, etc.), and performing market research, then you could be our next Associate Marketing Manager.

Responsibilities:

  • Execute cross-platform, advertising campaigns from start to finish
  • Manage the event production process for clients and partners, which entails close collaboration with Marketing, Design, and Editorial
  • Assist with the digital product development of advertising-related features (i.e. co-branded microsites, interactive content features, videos, etc.)
  • Handle operational administrative duties such as invoicing/collections, recruitment of new employees, and responding to reader inquiries

Qualifications:

  • Project coordination experience is a must.
  • Enthusiasm and an active desire to learn across all aspects of the business.
  • Quick-learner and self-starter comfortable with rapid change.
  • Desire to work in a result-oriented and deadline-driven environment. Desire and ability to manage multiple projects at a time. Team player.
  • Detail-orientation is critical – systems and programs can be learned, but you must be organized and pay attention to the smallest details.
  • Strong verbal and written communication skills. Presentation skills, both in person and via PowerPoint, is highly desired.
  • Interest and experience in advertising and digital media is highly desired.

To apply, please send resume and cover letter to jobs@insidehook.com.

*****

SOCIAL MEDIA EDITOR (New York, NY)

Department: Editorial
Type: Full Time
Min. Experience: 2 years

Summary:
InsideHook is seeking a full-time social media editor with an encyclopedic knowledge of trends and trendsetters in the men’s lifestyle space and an ability to parlay that into socially driven editorial and platform agnostic content. He or she reports to the Dir. of Audience Development. Note: This position may require some light weekend work.

Roles and Responsibilities

  • Populate social accounts on regular schedule as determined with the Dir. of Audience Development
  • Experiment with packaging to maximize click-through and engagement on all stories
  • Monitor performance via our analytics platforms as well as Facebook Insights and Twitter Insights to identify trends and opportunities.
  • Pitch “sticky” stories to the editorial staff that gel with the InsideHook voice and ethos.
  • Act as eyes and ears for the editorial team, alerting editors to social media breaking news in their beats and providing relevant news to the news editor.
  • Work with the Director of Audience Development to identify cross-platform opportunities
  • Translate content so that it appeals to the different user experiences across different social networks.
  • Identify and package compelling visuals for effective sharing.
  • Attend weekly editorial meeting and work alongside editors to help them develop socially optimized content.
  • Recommend and execute community building initiatives

Requirements

  • 2-3+ years of social media experience
  • Expert user (or astute observer) of key social media platforms for publishers
  • Experience with A/B testing and reporting findings.
  • Hands-on experience compiling and reporting basic insights.
  • Exceptional writing skills
  • Familiarity with working in a social CMS.
  • A sense of adventure and humor.
  • Have excellent communication and organizational skills.
  • Nice to have: Photoshop skills, ability to make a mean GIF, visual media experience

To apply, please send resume and cover letter to social@insidehook.com.

*****

OPERATIONS ANALYST (New York, NY)
InsideHook is a digital media brand for accomplished and adventurous men. Our editors discover and recommend unique experiences and products to inspire men to live life to the fullest.

InsideHook is an innovator in branded entertainment, providing native solutions, custom content and video, event activation and other innovative programs for premium and luxury men’s lifestyle brands.

We are seeking a full-time Operations Analyst who ideally has a minimum of 1 year of ad trafficking experience. This candidate should be a self-starter with an interest in the technical side of digital product and operations. The role requires a close attention to detail and strong organizational and communication skills.

Responsibilities may include but are not limited to:

  • Perform all aspects of traffic management, including implementation, testing, deployment, delivery, and optimization of ad campaigns. Perform QA for all campaigns that go live.
  • Maintain ad specs for all digital products.
  • Daily testing and scheduling of InsideHook emails across all editions.
  • Troubleshoot ad serving issues, discrepancies and reporting issues.
  • Be a subject matter expert on all ad server implementations and integrations (data, programmatic, remnant, etc).
  • Gather email campaign performance statistics and distribute to Editorial, Ad Sales and Branded Entertainment teams.
  • Work closely with Campaign Managers to provide account support for ad campaigns, both pre-sales and post-sales. Ensure smooth delivery of campaigns by maintaining and distributing pacing reports.
  • Gather business requirements from Marketing, Sales, Operations and Editorial in order to help Tech prioritize product tasks and product development.
  • Translate business requirements to technical requirements.
  • Create and manage tickets in the issue tracking system.
  • Groom Product Backlog and prepare presentations for Sprint Review and Sprint Planning meetings.
  • Conduct quality assurance on bug fixes, product enhancements and new features.
  • Assist the marketing team with bulk subscriber management tasks (culls and additions).
  • Take ownership and provide technical support to staff on new and existing issues.
  • Create and maintain technical knowledge base to document the features of the CMS.
  • Create and maintain tech KPIs dashboard and underlying analytics.

Qualifications and Expectations:

  • BA/BS degree or equivalent
  • 1+ year experience in ad ops or technical operations
  • Extremely detail-oriented
  • Strong analytics, problem solving, and decision-making skills
  • Positive attitude, and a genuine interest in working in a start-up environment and wearing multiple hats as needed
  • Great with computers (Mac experience preferred), including word processing, spreadsheets, and general internet savvy
  • Strong communication skills
  • Experience with ad trafficking and/or DFP a plus
  • Familiar with project management tools such as Asana, JIRA a plus

To apply:

No staffing agencies or consulting firms please.  Applicant should live in or around NYC.  Send resume to tech-jobs@insidehook.com.

*****

DATA ANALYST
InsideHook is the essential digital publication for discerning and adventurous men.  We are looking for a Data Analyst to join our team.  This is a salaried, full-time position with benefits.

Our office is located in the heart of Chelsea and it has an open floor plan, a comfortable living room, a relaxing Buddha room, a kitchen table for stand-ups and is filled with sharp men and women determined to be tremendously successful.  We often host guest speakers who are at the top of their game during our weekly, catered lunches on Fridays.

What we do and who we are:

Each weekday, InsideHook publishes a single compelling story about a unique local experience, helping the man with limited time to live life to the fullest. InsideHook currently publishes four city editions (New York, Los Angeles, San Francisco and Chicago) and an edition that covers the nation. Andy Russell, former Pilot Group partner and the lead investor behind Daily Candy, Thrillist, Tasting Table and Pure Wow, captains InsideHook as the CEO. InsideHook is the first portfolio company of Andy’s Trigger Media Group, an operating company focused on launching new digital media businesses.

What you will do:

  • Conduct analysis, create presentations/reports and share them with the organization’s decision makers
  • Manually extract, load and transform data for ad-hoc reporting as necessary
  • Plan, create, and then maintain a data dictionary that identifies all master data elements and key performance indicators used by the business to drive decision-making
  • Work hand in hand with our tech team to define requirements and processes for building and improving our analytics and reporting systems
  • Define, Execute, and Analyze A/B tests
  • Train representatives across departments in the use of our analytics systems

Qualifications:

  • Education: BS or Masters in a related degree (Computer Science, Information Technology, Mathematics, Statistics, or a related analytical field)
  • Experience: 3-4 years in a directly related field
  • Google Analytics expertise
  • Proven experience with the following:
    • Dashboard and report design and distribution
    • Business Intelligence and analytics tools (e.g. tableau, chartio, periscope, alteryx, mixpanel, KISSmetrics, Facebook Business Manager)
    • Microsoft Excel and Google Sheets
    • RDBMS (MySQL preferred) and NoSQL databases (MongoDB or Amazon DynamoDB preferred)
    • Scripting (e.g. VBA, Perl, Python, shell scripting, PHP, etc.)
    • A/B testing and User Experience analysis

Cherries on top:

  • You know the metrics used to measure email campaign effectiveness like the back of your hand
  • Measuring and analyzing web site visitor behavior is second nature to you
  • Analyzing digital advertising performance inspires you to find new ways to increase profitability
  • Optimizing user experience to increase conversions brings a certain satisfaction to your life
  • You can get the most out of DoubleClick For Publishers’ analytics tools

To apply:

No staffing agencies or consulting firms please.  Applicant should live in or around NYC.  Send resume to tech-jobs@insidehook.com.

*****

FREELANCE WRITER

Have a passion that fits in well with men’s lifestyle?

Write about it!

InsideHook is currently seeking experienced freelance writers for a number of categories.

(Yes, we pay. Yes, you can work from home and be based anywhere).

We are looking for writers in the following categories: adventure/outdoors, sex and relationships, entrepreneurship/business, home repair/maintenance, parenting, health/wellness, booze, style, pop culture (primarily movies and TV) and product reviews.

We’d prefer experts — people with a niche and insider knowledge, contacts, etc. who could “own” their beat.

If interested, please send an intro, resume, clips and brief discussion of your interests to kirk+freelance@insidehook.com

*****

EDITORIAL INTERN (New York, NY, Chicago, IL and Los Angeles, CA)

Your dream is to write and get paid for it.

Our dream is for you to write for us, and pay you with experience and college credit.

If you’d be honored to toil thusly, then you could be the next editorial intern for InsideHook — the essential lifestyle pub for adventurous and discerning men.

This is a rare opportunity, offering a chance to work directly with the editors and executive team.  The role will be fluid and fast-paced, ranging from nitty gritty research and legwork, to writing and reporting pieces and building long-term strategy.

You should be passionate about men’s lifestyle content — read the blogs, enjoy the books, dress the part, and understand that your father, while not perfect, knows a damn spot more than you do.

Helpful: experience with social media, photography, or mixing drinks.

Responsibilities:

    • Research and fact-check various content for editorial
    • Participate in publication daily close, including copy-editing editorial
    • Write features and curate content
    • Contribute to editorial planning and strategy process
    • Help manage social media presence
    • Collaborate closely with advertising and marketing departments

Qualifications:

  • Currently in school and can receive credit (or a waiver)
  • Applicants must have experience writing and reporting for either their college publications or for other publications, preferably with a style or activities focus.
  • Enthusiasm, reliability and a team-oriented attitude
  • Quick-learner and self-starter comfortable with rapid change
  • A sense of humor

Terms and Instructions:

  • Part or full-time availability desired for at least three months (NY only)

Send resume, brief cover letter including qualifications and aspirations, and three writing samples (can be links) to editorial@insidehook.com. Please include start date availability. Don’t send your poetry, whether to us or anybody else.

*****

DESIGN INTERN (New York, NY)

Description:

InsideHook is looking for a talented individual to help out on a part-time basis here in our NYC office. Our interns get first-hand experience working at a digital media startup.

We are looking for a creative pixel wizard, able to successfully carry out multiple tasks in a fast-paced environment. You will be involved in a variety of challenging projects and will gain valuable insight as to how projects are designed, developed and launched.

You:

  • know Photoshop, Illustrator, and InDesign, inside and out
  • have a passion for typography
  • have a strong eye for branding, color, and layout
  • appreciate a clean design aesthetic
  • can boil down anything into a single icon
  • have a basic understanding of the capabilities and limitations of CSS, JavaScript, HTML5 etc.
  • love to multi-task
  • can accurately set and meet deadlines

Terms:

  • Part or full-time availability desired for at least three months (NY only)
  • College credit is available to those who qualify

To Apply:

  • Send your online portfolio and resume to  jobs@insidehook.com
  • Subject line “Design Position”