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The Life You're Meant to Live

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We’re a free daily email.
InsideHook is the essential city guide email for adventurous and established men — guys who have limited time, but discerning taste and a thirst for experiences.

We recommend one item per day.
Like you, we’re serious about our free time. So each weekday, we publish a single compelling story, something you need to know right now about food and drink, travel, style, health, tech, culture, and outdoor adventures.

Everything we cover is trustworthy and actionable.
Each recommendation has been vetted by our editors and is ready for you to experience first-hand. (Learn more about our Editorial Policy.)

Vetted. We’re passionate about the subjects we cover, and we work hard to find the newest, the under-appreciated, and the essential experiences in your city.

Highly Actionable. You’re pressed for time, so we help you make the most of it. We recommend only the products, services, and experiences you can move on right now.

Think of us as your most connected and active friend — the guy who has first-hand knowledge about the city’s best opportunities, from scotch tastings, to flying lessons in a fighter jet, to a meal prepared in your home by a Michelin-starred chef. You can look forward to recommendations like these every day.

We help you manage your busy lifestyle.
Beyond the main recommendation, each email offers three features that help you select the best experiences during your week.

Edify Thyself: In the right-hand column of every email we publish Edify Thyself: a categorized tip sheet on the ideal places to go, unique local experiences and relevant cultural happenings.

The Goods: A new shirt. A hot new tech item. Maybe an axe. The Goods spotlights a new item each day that catches our eye (and our wallet).

Go Easy: At the bottom of our emails you’ll also find Go Easy, a guide to the cultural tidbits that have our editors’ attention.